Twitch was founded in 2011 and is the largest video streaming platform in the world. It has around 140 million monthly users and around 15 million daily users. The platform is best known for being the most popular live streaming platform for video game content, as the most famous gamers in the scene have been seen live there as Twitch streamers for years. It hosts around 91% of all gaming streaming content, leaving competitors YouTube and Facebook far behind.
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The rising popularity of platforms like Twitch and TikTok has led to many young millennials and Gen-Zers turning their dream careers from movie and pop stars into full-time Twitch streamers. After all, who wouldn't want to make big money playing their favorite video game?
Twitch has been growing particularly strongly since 2020
The platform has seen an 88% increase in new streamers since 2020. Twitch has grown from 5.8 million streamers in March 2020 to 9.35 million in April 2021. Live streaming is what makes the platform unique and the creators more relatable. With unscripted content often lasting several hours and filled with fan interactions and live reactions, it's not hard to see why so many tune in to watch their favorite streamers play the latest video games.
With the US often leading the rankings in esports and streaming. It is therefore no surprise that most people in the country are considering a career as a streamer. Statistics showed that in August 2021, there were an average of 16,200 monthly searches in the US to find out how to stream and what to stream.
The most popular content on Twitch includes simply talking to viewers, followed by popular games such as League of Legends, GTA V, Valorant and Fortnite. But there are also many niches that are successfully occupied by smaller streamers. In the end, it is always important to stream something that you enjoy. Only then will you be able to reach viewers with the right enthusiasm.
Tips for being successful as a streamer
There are a few tips to follow that will make it much easier to become successful as a streamer. We will show you how you can increase your chances.
1. Watch the successful pro streamers
Watch the successful pro streamersWhat better way to learn how to become a successful streamer than by watching the pros do it? Take the aspects you like about your favorite streamers and incorporate them into your own channel. Whether it's a name for your followers, a slogan, or the persona on screen, you can develop your own style to attract more viewers and followers.
2. Experiment with your content
Experiment with your contentIf you're just starting out on Twitch, you can use this opportunity to experiment with your content. From the game you play to the time you stream or even different streaming styles (e.g. funny or educational, or both!), you should try everything. The important thing is to take the time to build your brand and learn along the way. This will help you stand out from your competition and create long-term recognition.
3. Choose a memorable username
Choose a memorable usernameMake sure your username is memorable. Ideally, it shouldn't be too long, shouldn't contain too many numbers, and shouldn't be difficult to spell. Your username should be concise and memorable so that people can easily find you online.
4. Set up social media channels
Set up social media channelsAfter you've chosen your username, you'll want to make sure it's the same across all social media platforms. Creating your Twitch account is the first step in becoming a streamer, but using social media is crucial for promoting your channel, building your brand, and connecting with your audience.
5. Use social media to market yourself
Use social media to market yourselfCreate unique and interesting content that you share on various social media platforms to market yourself and bring people to your stream. Becoming a streamer is more competitive than ever today, so using other platforms to your advantage can help you stand out from your competitors.
6. Make sure you have a fast enough internet connection
Make sure you have a fast enough internet connectionIn times of HD and 4k content, it is also becoming more and more important to have a fast enough internet connection. Who wants to watch 480p or 720p content these days when everyone else is already providing high-resolution material? That is why it is very important, especially for professional streamers, to have an internet connection that allows you to stream stably and in good quality at all times.
Twitch success often takes a lot of time
Even if you follow all the advice, success will not come overnight. Streaming has become an extremely competitive market, and competitors aren't sleeping either. Many of today's biggest streamers had to make do with very few viewers for a long time before success came after a long wait.
Twitch streamers, especially those focusing on gaming, have found that poker games are a huge hit with viewers. Broadcasting poker games can be an engaging way to connect with fans, and knowing which poker games are the most popular helps keep streams fresh. Discover the top online poker games here. Having a list of viewer favorites can help streamers build their community while showcasing their skills in entertaining ways.